Design Conversations with Joules


If you’ve seen our Summer Sale campaign, you’ll have spotted some lovely shark inspired pajamas! We chose this cute, illustrated set from Joules because our love for great design runs deep at Ripples!

To get a of a glimpse into the world of Joules and the design on this sleepwear we spoke to Chloe, Boyswear and Baby Boy Designer at Joules.


Chloe, what do you love about British design?

I think what’s exciting about British design is colour and humour. Here at Joules Kids, we start each season with a new adventurer theme and always incorporate a fun, colourful palette and humour through our characters, namely the 'Shark for Boys'!

Who inspires you?

I really love the work of Japanese Illustrator, Takashi Tsushima. My favourites include his childrenswear illustrations which layer geometric shapes in bold colours.

Takashi Tsushima.jpg

Illustration: Takashi Tsushima

We love some of the prints and patterns Joules have produced for the home. What are your top tips for incorporating colour and pattern into the home?

I think it’s great to start with a bold, statement piece; whether that be furniture, an artwork, or a wall colour and then the rest of the room will take shape around that.

Define your perfect Summer day?

A lazy, sunny day at the seaside with an ice-cream in one hand and a book in the other.

Drop into a Ripples showroom this Summer and transform your bathroom so that you and your family can take on Chloe’s tips for creating a colourful space with character.

Find your nearest showroom now!

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Chloe Chettleburgh